What I Do
The problem most transformation efforts share...
You have a strategy. You may even have a roadmap. What you don't have is someone senior enough to pressure-test the thinking and invested enough to stay in the work until it's done.
Most consultants hand you a deck and move on. Most execution hires take months to onboard. And the gap between where your organization is and where it needs to go keeps widening while you figure out the resourcing.
That's the gap I work in.
THE ENGAGEMENT MODEL
The Traverse Method
A three-tier engagement model for advertising technology companies navigating the shift from traditional media sales to outcome-based, data-driven business models.
TIER 1
The Scout
Clarity before commitment.
A focused 2 to 4 week diagnostic engagement that maps your current state, surfaces risks and opportunities, and delivers clear recommendations with an executive readout.
BEST FOR
Teams that need an outside perspective before a major decision.
Core engagement
TIER 2
The Traverse
In the room with leadership.
Driving clarity through the team.
Embedded execution leadership. An engagement where I work alongside your leadership team as a strategic thought partner, driving clarity, alignment, and momentum on a high-priority initiative.
BEST FOR
Organizations with strategic direction but insufficient senior bandwidth to execute it well.
TIER 3
The Expedition
CPO-level leadership, without the full-time price tag.
Fractional Chief Product Officer engagement for companies that need senior product leadership on a part-time basis: setting product vision, shaping roadmap priorities, and advising at the executive level.
BEST FOR
Early to mid-stage ad tech companies needing experienced executive product leadership without a full-time hire.
"I've known Angèle Nisbett-Richards for many years, initially working together at Visible World and then Comcast Advertising. Later on, I was glad to have the opportunity to work with her again when I brought her into the Strategy team I led at Comcast Advertising. Throughout that time, I have consistently been impressed by her intelligence, determination, and ability to communicate clearly and effectively, even in demanding environments.
One of Angèle's real strengths is her ability to operate at both the strategic and execution levels. She can quickly understand the broader business picture, frame what matters most, and then drill into the details across multiple facets of a complex initiative to help move the work forward.
What stands out most, though, is how effectively she works across business and technical teams. Angèle has a rare ability to bridge different perspectives, build shared understanding, and keep progress on track even when projects encounter difficult challenges. She brings a combination of rigor, composure, and partnership that makes teams more effective and gives stakeholders confidence in the path forward.
I would recommend Angèle without hesitation and would welcome the opportunity to work with her again."
— Claudio Marcus, Board Member, Consultant and Inventor for TV/CTV Advertising Innovation
“Working with Angèle over two years, I witnessed her rare ability to be both deeply detail-oriented and deliver outstanding big picture assessments, always with clear and suitable recommendations. Above all, she is a people leader, and any organization she partners with is fortunate to have her in the work.”
— Rodrigo Madriz, Technology | Products | Ventures