Some careers follow a straight line. Mine has always been drawn to what's next.

I began my career at Visible World, an early-stage ad tech startup that pioneered addressable TV advertising and was later acquired by Comcast. It was the kind of environment where titles mattered less than contribution, and where the distance between an idea and its execution was measured in days, not quarters. I started as a developer and business analyst, and over six years grew into founding and leading multiple core technical and operations teams. I learned what it means to build something from nothing, to earn trust without the benefit of an established brand behind you, and to solve problems that had never been solved before.

That experience shaped everything that came after.

From there I deliberately sought out companies that were at the center of ad tech innovation, each one adding a new dimension to my understanding of how this industry works and where it was heading. Along the way I also founded and operated my own business for five years, an experience that sharpened my instincts in ways that no corporate role could. Owning every decision, being accountable for every outcome, and operating without a safety net gives you a perspective that stays with you.

That breadth of experience, across startups, enterprise organizations, and entrepreneurship, eventually brought me to Comcast, one of the most complex and consequential media and technology organizations in the world. As Director of Product Strategy at Effectv and later as Executive Director of Strategy at Comcast Advertising, I worked at the intersection of product innovation, business transformation, and enterprise strategy. I launched industry-first solutions, led cross-functional teams across multiple business units, and helped shape the strategic direction of a multi-billion dollar advertising portfolio. I learned what it takes to drive change at scale, to align stakeholders across competing priorities, and to deliver in environments where the stakes are high and the path forward is rarely clear.

Today I bring all of those worlds to every engagement.

I work with companies that are navigating the kind of transformation that requires more than a consultant with a framework. It requires a partner who has been in the work across every kind of environment, who understands both the startup urgency and the enterprise complexity, and who leads with the empathy, judgment, and persistence that real transformation demands.

I have spent twenty years earning a reputation as someone clients can trust with their most important and complex initiatives. That reputation is the foundation of everything I do.